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Communication Management and Media

Student filming in TV studio.

The digital age presents new challenges for communicators in all segments of society. Workers who relate well to and engage effectively with others possess the communication skills that employers value, and job candidates with versatile communication skills are increasingly sought in the employment market. Through a curriculum that emphasizes problem-based learning and blends theory and practice, The M.S. in Communication Management and Media program will prepare you to assume leadership roles in which you’ll address the communication needs of private and public sector organizations. You’ll develop the knowledge, skills, and mindset necessary to be an influencer, a designer of effective strategies, and a shaper of communication efforts.

This program is designed with busy people like you in mind. Our online, hybrid (classroom/online), weekend, and intensive courses give you the flexibility to work around your other commitments, like work and family. Our New Rochelle location in lower Westchester County is just 30 minutes from New York City, the media capital of the world. Our students have interned at media, nonprofit, sport, and entertainment corporations in New York City, and Westchester including Verizon, ABC, ESPN, White Plains Hospital, and Fox News.

Read more to learn about our academic concentrations below.

 

Degree Requirements - 36 Credits

Core Courses – 12 Credits

  • CMA 608 - Researching the Digital Dimension: Issues and Applications 3 cr.
  • CMA 613 - Organizational Communication 3 cr.
  • CMA 624 - Business and Professional Presentations 3 cr.
  • CMA 645 - Intercultural Communication 3 cr.

Required Concentrations - 12 Credits

In consultation with their advisor, students choose four courses (12 credits) in one of the following areas of concentration:

  • Strategic Communication Management
  • Leadership, Communication Consulting, and Entrepreneurship
  • Digital Media and Production
  • Sports and Entertainment Marketing and Management
  • Communication in Education

Elective Courses - 6 Credits

Choose two courses 

  • CMA 601 Theories of Communication
  • CMA 605 Communication Law and Ethics
  • CMA 606 Public Opinion and Persuasion
  • CMA 615 Principles of Public Relations
  • CMA 618 Writing for Organizations
  • CMA 619 Writing for Media
  • CMA 623 Nonprofit Communication and Fund Raising
  • CMA 627 Public Relations Campaigns
  • CMA 631 Public Relations Strategies in Marketing
  • CMA 632 Training Methods in Corporate Communication
  • CMA 635 Corporate Video Production I
  • CMA 637 Institutional Advertising
  • CMA 638 Health Communication
  • CMA 639 Gender and Communication
  • CMA 640 Leadership and Team Building
  • CMA 641 Nonverbal and Visual Communication 
  • CMA 644 Consultant as Entrepreneur
  • CMA 647 Political Communication and Campaign Consulting
  • CMA 649 Corporate Video Production II
  • CMA 659 Strategic Use of Digital and Social Media 
  • CMA 660 The Sports and Entertainment Complex: Theories, Strategies, and Issues
  • CMA 661 Sports and Entertainment Marketing, Promotion, and Public Relations
  • CMA 662 The Globalization of Sport
  • CMA 663 The Fan Experience

Culminating Experience - 6 Credits

Students select a culminating experience that includes a thesis or a comprehensive exam and two courses selected in consultation with their advisor. 

Thesis Option 

Six credits can be earned through the Master's Thesis Option. CMA 980 and CMA 981 are required for completion of the thesis. Students discuss thesis with their advisor prior to registering for CMA 980.

Specialization Option 

Students who do not choose the Master's Thesis Option are required to take six additional credits in elective specialization courses, approved by the faculty advisor. They also must pass a Comprehensive Examination. Students should complete 27 credits before taking the  exam. Students taking the exam may consult with their advisor regarding the format.

Graduates of the Communication Management and Media program are prepared to work in a variety of settings:

  • Corporate communications
  • Organizational communications
  • Nonprofit communications and fundraising
  • Public relations
  • Advertising
  • Marketing
  • News writing
  • Broadcast journalism
  • Video production
  • Sales
  • Entertainment

The Concentration in Leadership, Communication Consulting, and Entrepreneurship develops the leadership and communication skills needed to run consulting programs, build a team or business, and increase others’ trust and confidence in you.

The Concentration in Strategic Communication Management equips you become an influencer and designer of creative communication strategies needed by all organizations.

The Concentration in Sports and Entertainment Marketing and Management provides you with skills and knowledge needed to be a brander, designer, and promoter of sports and entertainment events, projects, products, and teams.