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Media Arts

Students filming in studio.

 

 

 

The Media Arts program prepares students to meet the demands of a dynamic media landscape.  We offer training in video production, public relations, sports communication, film, advertising and online journalism in preparing students for media jobs.  Students design content in video, animation, online publishing, digital cinema and gaming. Projects developed by students include social media, news and information, marketing, strategic communication, public relations and entertainment.

The Media Arts Program prepares students to meet professional challenges in three ways:

  • Hands-on courses. In Digital Toolbox and Storytelling Across the Media, students will build video production, editing and graphic design skills. Students select additional workshops to enhance their creativity.  
  • Internships offer a unique opportunity to gain experience from media professionals. Interns receive credit at sites such as Madison Square Garden, Walt Disney, MTV, CNN, ABC, NBC, advertising agencies, music and film companies and public relations firms.
  • The CNR Study Abroad program gives Media Arts students the opportunity to study in another country, including the option to intern in a host country.

 

Media Arts, B.S.

In addition to the requirements of the School of Arts & Sciences, Media Arts majors must complete at least 33 credits, with a maximum of 45 credits in Media Arts according to the following guidelines:

I. Departmental Requirements - 18 Credits

CMA 230 - Digital Toolbox  3 cr.

CMA 260 - Social Media 3 cr.
CMA 270Z - Storytelling Across the Media 3 cr.
CMA 345 - Mass Media in the Digital Era 3 cr.
CMA 490 - Senior Seminar in Communication Arts 3 cr.
CMA 495 - Internship in Communication Arts 3cr. – 12 cr.
   


II. Electives 15 - 27 Credits

Students may select between 15 and 27 elective credits. A student may complete up to 45 credits in the major. Students may design their own major by choosing any array of elective courses.  Students also have the option of pursuing one or more Elective Clusters below. Courses in an Elective Cluster are suggested, not required.     

CMA 100 - Public Speaking  3 cr.
ART 170 - Intro to Computer Art for Non-Majors 3 cr.
CMA 200 - Introduction to Communication Arts 3 cr.
CMA 210 - Advertising 3 cr.
CMA 213 - Public Relations 3 cr.
SOC 240 - Technology and Society 3 cr.
CMA 250 - Film 3 cr.
CMA 256 - Feminism and Media 3 cr.
CMA 310 - Sports Media 3 cr.
CMA 305 - Sports Marketing 3 cr.
BUS 335 - Introduction to Web Design 3 cr.
CMA 340 - Online Journalism 3 cr.
CMA 351 - Film History I: The American Cinema 3 cr.
CMA 430 - Broadcast Journalism 3 cr.
CMA 428Z - Video Production Workshop 3 cr.
CMA 438Z - Television Studio Production 3 cr.
CMA 453 - Film Theory and Criticism 3 cr.
CMA 461 - Major Filmmakers 3 cr.
CMA 468Z - Advanced Video Production 3 cr.
CMA 479z - Non-Linear Editing 3 cr.
CMA 487 - Specialty Publications 3 cr.


Digital Media Production

CMA 428Z - Video Production Workshop 3 cr.
CMA 438Z - Television Studio Production 3 cr.
CMA 468Z - Advanced Video Production 3 cr.
or
CMA 479z - Non-Linear Editing 3 cr.


Sports Communication

CMA 305 - Sports Marketing 3 cr.
CMA 310 - Sports Media 3 cr.
CMA 428Z - Video Production Workshop 3 cr.
or
CMA 479z - Non-Linear Editing 3 cr.


Game Design & Development

ART 171Z - Introduction to Animation 3 cr.
CMA 479z - Non-Linear Editing 3 cr.
SOC 240 - Technology and Society 3 cr.
BUS 335 - Introduction to Web Design 3 cr.


Digital Journalism

CMA 340 - Online Journalism 3 cr.
CMA 430 - Broadcast Journalism 3 cr.
CMA 438Z - Television Studio Production 3 cr.
CMA 487 - Specialty Publications 3 cr.
or
CMA 428Z - Video Production Workshop 3 cr.


Digital & Graphic Design

ART 170 - Intro to Computer Art for Non-Majors 3 cr.
ART 171Z - Introduction to Animation 3 cr.
ART 380Z - Web Design Studio 3 cr.
CMA 487 - Specialty Publications 3 cr.
or
BUS 335 - Introduction to Web Design 3 cr.


Social Media

ART 170 - Intro to Computer Art for Non-Majors 3 cr.

ART 380Z - Web Design Studio 3 cr.
CMA 213 - Public Relations 3 cr.
or
SOC 240 - Technology and Society 3 cr.


Media & Culture

CMA 200 - Introduction to Communication Arts 3 cr.

CMA 256 - Feminism and Media 3 cr.
SOC 240 - Technology and Society 3 cr.


Film Studies

CMA 250 - Film 3 cr.

CMA 351 - Film History I: The American Cinema 3 cr.
CMA 453 - Film Theory and Criticism 3 cr.
or
CMA 461 - Major Filmmakers 3 cr.


Strategic Communication

CMA 100 - Public Speaking 3 cr.
CMA 210 - Advertising 3 cr.
CMA 213 - Public Relations 3 cr.
or
CMA 438Z - Television Studio Production 3 cr.


Media Arts Minor - 18 Credits

To minor in Media Arts, a student must complete six courses in the Media Arts program. These include Digital Toolbox, Mass Media in the Digital Era, and any other four classes selected from Media Arts offerings.

For course descriptions, visit the catalog.

 

Media professionals look for experience when hiring. As a part of the Media Arts program, you will gain that professional experience through internships at major media organizations. Internships may be taken up to four times during sophomore, junior, and senior years.

Often, students will use their internship to either validate career aspirations or develop in a new direction. We encourage most students to do several internships during their academic career to obtain the best understanding of these industries. Students at The College of New Rochelle have undertaken internships with the following organizations:

Television

  • ABC Television
  • Primetime Live
  • Good Morning America
  • 20/20
  • NBC Television
  • The Today Show
  • The Weekend Today Show
  • Dateline NBC
  • CBS Television
  • CBS News with Dan Rather
  • CBS This Morning
  • WABC Affiliate
  • WCBS Affiliate
  • WNBC Affiliate
  • MSNBC
  • The News with Brian Williams
  • NY1 News
  • Comedy Central
  • Court TV
  • HBO
  • MTV
  • VH1
  • Nickelodeon
  • Thirteen/WNET (Public Television)
  • The Daily Show
  • Entertainment Tonight
  • Inside Edition
  • LIVE! With Regis and Kelly
  • The View
  • Saturday Night Live
  • All My Children
  • One Life to Live

Publishing

  • Mirabella
  • MODE
  • Elle
  • Jane Magazine
  • Paper Magazine
  • Black Book
  • Soap Opera Weekly
  • Harper Collins
  • McGraw Hill Companies
  • Daniel Black, Inc. Literary Agency

Radio

  • WPLJ 95.5 FM
  • Q104.3 Classic Rock
  • K-Rock Howard Stern Show
  • WBAI Public Radio
  • WCBS 101.1 FM
  • WVOX 1460 AM

Music Recording

  • Atlantic Records
  • EPIC Records
  • Columbia Records
  • SONY Music
  • Geffen Records
  • London Records
  • Mercury Records
  • MUTE Records
  • Nasty Little Man Records
  • Verve Records
  • Sandbox Automatic Records

Film

  • Dreamworks SKG
  • New Line Cinema
  • Warner Bros.
  • Apostle Pictures
  • Deep River/Biff Pictures
  • Gost Entertainment
  • Miramax Film
  • Columbia Pictures
  • Spanky Pictures

Internet

  • itraffic.com Internet Advertising
  • Jobline.com
  • MTV.com MTV News
  • Nick.com Nickelodeon Viewer Services

Public Relations and Advertising

  • J. Walter Thompson
  • Grey Advertising
  • Arnold Communication
  • Rogers & Cowan
  • The Daystar Group
  • InSite Advertising
  • Franklin Spier Advertising
  • Hammond Farrell
  • Miscellaneous
  • Calvin Klein Cosmetics
  • Salomon Smith Barney
  • Stand-Up NY
  • Price Waterhouse LLP
  • KSL Media, Inc.

Below are projects produced by students in CMA 428Z Video Production. Visit the Communication Arts YouTube channel for more videos.

 

Shiba Russell SAS'97

Shiba RussellShiba Russell, who graduated magna cum lauda from The College of New Rochelle and holds a master's degree from Northwestern University's Medill School of Journalism, is an anchor at WNBC-TV in New York.

She joined the station in February 2011 as a weekend anchor and correspondent, and ascended to the front and center in June 2012. Before that, she was co-anchor of the weekend EyeOpener and Sunday 10 a.m. newscasts at WCVB-TV in Boston, where she was also a general assignment reporter.

Previous stops include WTAE-TV in Pittsburgh, where she contributed to stories that won the prestigious Edward R. Murrow and National Headliner Awards, and News 12 The Bronx.

"I always look fondly upon my experience at CNR because of the overwhelming support I received from a host of professors and staff," Russell says. "Their support and the ability to attend an all-women's college instilled in me the spirit to fight for what I want in life no matter how big the obstacle."


Angela Cascarano SAS'01

Angela CascaranoAngela Cascarano is an Emmy-winning television news producer for Fox 5.

She won an Emmy in 2003 for her role in an investigation into a man who had performed thousands of marriages while misrepresenting himself as an ordained rabbi. The broadcast of "Fake Rabbi" prompted hundreds to contact the station, and ultimately led to the New York and New Jersey state legislatures passing bills to validate the marriages performed by Jerry Heller.

Cascarano currently produces consumer segments for "Shame, Shame, Shame," and won another Emmy in 2007 for her team's investigation into an illegal Internet car-selling scam.

She has also produced major news stories on the anniversary of the Sept. 11 attacks, the plane crash of New York Yankee pitcher Cory Lidle, and the New York City Subway strike.

"As an all women's college, CNR really helped me concentrate on my education," Cascarano says. "Through CNR's internship contacts I was able to work in newsrooms and television stations to really understand the broadcasting industry."


Rashidah Ferguson SAS'03

Rashidah FergusonRashidah Ferguson is a senior media relations strategist for the communications agency M Booth.

She joined the American Red Cross of Greater New York as a media relations associate immediately after graduation; she coordinated events, promoted lifesaving classes, and worked with New York City media in the wake of disasters.

As an account executive at Stanton Crenshaw Communications, she won the industry's highest honor — the Big Apple Award from the Public Relations Society of America. She has also worked as a fashion publicist at Pierce Mattie Public Relations.

Ferguson is also the founder of BeyondBlackBeauty.com, which offers beauty, fashion, and lifestyle content to African-American women.

"There are many departments and people within the College who helped me develop into the woman that I am today," says Ferguson. "The support and guidance at The College is unbelievable."